There is a shelf in one of every homemaker's kitchen cabinets that’s rarely touched. It’s not empty. Some of the interesting things it holds are old; some of them are inherited. It’s where they keep their recipe books.The cabinet almost never open because nowadays there are apps available in our smartphones and tablets that list many thousands of recipes of all variety. And the apps have extra powers that make them much more convenient than a book.
Bigoven is one of the most popular recipe apps and the prime choice for finding any recipe online.The founder knew the pain point of the housewives & newbies in the cooking world who were looking for an alternative for the physical cookbooks.
People found it amazing that they could get the list of delectable recipes by just entering their leftover ingredients in the kitchen.
More about BigOven
Bigoven is a leading mobile grocery and recipe app with over 13 million downloads and 3+ million registered users.Free recipe app with more than 5 lakh recipes for home cooks. Create a meal plan, grocery list and more from your favourite recipes. Organise your recipe collection and take it anywhere.
BigOven was the first recipe app for iPhone, Android and iPad, and boasts innovative features like RecipeScan and the Use up Leftovers feature.
This App helps people plan great meals. Included in the BigOven platform are a Menu Planner, grocery list manager, recipe manager, nutrition facts, reviews, tagging and free mobile apps for the popular platforms. The App gets cooks organized and inspired, in the kitchen and on the go.
Bigoven gathered a notable recognition very rapidly.It named “Readers Choice, Best Recipe App” by About.com in 2011, a “Best App for Eating In” by Time Magazine, BigOven had over 1.3 million registered users as of November 2011, all sharing recipes and tips.
At present with more than 13+ million downloads and 4+ million members of its recipe apps for home cooks, BigOven helps people plan great meals. Included in the BigOven platform are a Menu Planner, grocery list manager, recipe manager, nutrition facts, reviews, tagging and free mobile apps for the popular platforms.
Offerings and Features:
The Cooking Recipe App has a lot for users, users can take their recipes anywhere, make grocery lists and easily share their favourite creations with friends, family or even your future self when they need them. An innovative leader in the category, BigOven was the first recipe app for iOS, Android and Windows Phone, and has been downloaded over 13 million times, with over 3.3 million registered members. Bigoven’s Kitchen Cloud platform enables new recipe, shopping and nutrition applications with Bigoven API, connecting home cooks with the foods they love, allowing developers, bloggers and webmasters to add recipes and shopping lists to their apps
How Bigoven Was Started?
BigOven was started by a software veteran who loves to cook. Steve was standing in a grocery store in 2003, wishing he could look up his family recipes, as well as a vast cookbook of options to make the most of what was freshest that day.
Before we know how BigOven came to existence we need to know about the Founder. Steve Murch( founder,CEO-BigOven) is an Software entrepreneur and executive. Steve holds an MS in Computer Science from Stanford University, an MBA from Harvard Business School, where he was named a George F. Baker Scholar, and a dual BS in Applied Mathematics / Computer Science and Industrial Management from Carnegie Mellon University.
Steve’s career has included leadership positions in online travel, online games, relational databases and telecom. Steve served as Chairman of Escapia, co-founder, President, CEO and Chairman of VacationSpot.com. Steve worked for Microsoft from 1991 to 1997 in a variety of senior marketing and executive positions, and led the creation of the internet games group, helping develop several products and patents related to online multiplayer gaming.
The Startup had been never backed by any venture capitalist or external investor. Everything was done strategically with having a brilliant idea in the mind. The founder knew the pain point of the housewives & newbies in the cooking world who were looking for an alternative for the physical cookbooks.Bootstrapped start-up that became an Inspiration for myriads of the start-up.never backed by any venture capitalist or external investor. The cooking app with 13+ million downloads and 4+ million members. Sold to Aisle Ahead Inc. in January 2018.
What Made The startup a pioneer in the Recipe app?
So what BigOven did that made everyone fall in the love of this app?
- They knew how maddening it is for the housewives to think of deciding which recipe to make today. They solved the problem by giving options for deciding a whole weekly even monthly schedule. Even more, they provided a list of various recipes that eliminated the need for thinking of recipes.
- They had the idea that there would be all kinds of users hence, they divided categories like Glutton free, Less carbs, cuisines, vegan, dairy-free, course, etc.
- Everyone loves the personalised experience, therefore they rendered you an option for sign in by which you can have your world of recipes. You can like anyone’s recipe, upload recipe, suggest a recipe and what not.
- You can follow your favourite blogger to get the notifications about his recipes.
Now it’s not that BigOven was the first one to jump into recipe app Startups. There were many apps but they couldn’t get that much traction from the people. Reason? Lake of ideas & features.
There are still vast opportunities in this niche and you can also start your business by launching your recipe app. If you are a Cook then it is even better. Or a food junkie who really would love to start a business in the food industry.
Do you have any unique ideas? Is BigOven popular in your city? If not then what it is by doing so you can jump into this business.