Counterpoint released a new report which details the five most preferred hearables brands in the US market. Unsurprisingly, Apple tops the charts with its AirPods, edging out competitors Bose, Samsung, Sony and its own Beats.
Apple stands with 57% of user preference, followed by Bose with 37% while Samsung claims the third spot with 33%. According to the authors, the main advantages of the AirPods for consumers are their ease of use, portability and comfort. Counterpoint’s Consumer Lens survey took into account results from just 200 respondents though so it may have a slightly higher margin of error.
Apple’s push into the wearable and hearable market with its Apple Watch and AirPods is turning into a major component for the company as a previous report detailed the profitability from Apple’s wearable and hearable business will soon surpass combined revenues from the Mac and iPad lines.
As a whole true wireless hearables managed to top 27 million units globally in Q2 2019 and the category is growing at a quarterly rate of 56%. The key regions responsible for the growth are the US, Europe and China.